A BRAND CREATED OUT OF A LOVE FOR TRAVEL, CULTURE, COMMUNITY AND HANDMADE GOODS.
Souk and Soul a Lifestyle brand based in Washington, DC that is built around love for travel, cultures, handmade goods and connecting with people from all part of the world.
While on my sourcing trips, I intentionally look to collaborate with talented artisan and small businesses who I can work with to either source, design and create beautiful collections of handmade goods for you and your home. Our goal is to bring a sense of community and empowerment by providing ethically-sourced, responsibly-made goods from the artisans we work with.
As a kid, my imagination knew no limits at the thought of traveling to the enchanting and distant places. I guess I have always had a gypsy soul or a spirit filled with wanderlust.
I became fascinated with everything Moroccan from cooking lamb tagines to decorating the rooms of my home with the distinct Moroccan theme. Since then, I have traveled to many places in the world, but I always envisioned myself visiting Morocco as I became more enthralled with its vibrant culture.
I’ve been fortunate enough to fulfill my dream by traveling to this beautiful place and Nothing can come close to the feeling of actually being there, witnessing the culture unfold before your very eyes.
The essence of the city was so awe-inspiring that my passion for travel, home décor and art grew even greater by bringing the traditional elements and using them in a modern design. Upon my return, I was eager to get Souk and Soul underway and I hope each design brings a piece of Moroccan happiness into your lives just like it did for me.